Based on Spotify's annual financials (figures in € millions). All three charts support hover for values, click the legend to toggle series, drag / scroll to zoom the timeline, and one-click PNG download (top-right) for reports or slides.
2025 Total Revenue
€17.19B
▲ +9.7% YoY
2025 MAU
751M
▲ +11.3% YoY
2025 Premium Subscribers
290M
▲ +10.3% YoY
2025 Gross Margin
32.0%
▲ +1.9 pct
① Users & Growth: MAU vs. Premium Subscribers
MAU grew from 124M to 751M (6× in 10 years), while premium subscribers went from 48M to 290M (6×). 2025 premium penetration ≈ 38.6%. Drag the slider below to focus on any year range.
② Revenue: Mix Breakdown & Total
Total revenue rose from €2.95B to €17.19B (CAGR ≈ 21.6%). Premium subscriptions remain the core (≈89% of revenue); ad revenue climbed steadily from 2016–2024 but dipped slightly in 2025 (€1,836M vs €1,854M).
③ Gross Margin: 13.6% → 32.0%
Gross margin was just 13.6% in 2016 — +18.4 pct over the decade, with a sharp jump in 2024–2025 (30.1% → 32.0%) driven by podcast cost optimization and scale. 2025 operating profit €2.198B and net profit €2.212B, both record highs.